Mobile App that lets users:
• Fitting furniture in the real interior with AR mode
• Sharing ideas with friends and flatmates
• Creating floor plans with furniture and a 3D preview
Role: UX/UI,Research, Illustrations
Timeline: June 2022 - August 2022
Roomer is an AR furnishing app that lets users visualize furniture in their homes using their smartphones. It also enables users to create floor plans and preview three-dimensional interiors with real furniture and decor items using an interactive 3D experience.
June 2022 - August 2022
Roomer was one of the projects I worked on at Magic Playbox Studio, an international AR and VR product development studio. During this project, I collaborated with a project manager, lead designer, and developers to uncover insights and translate concepts into features that addressed customer behaviors and motivations.
Research, UX, UI, Illustrations.
Many potential customers face uncertainty when buying new furniture or home decor items, as they struggle to envision how these items will fit within their existing interior design or layout. This lack of visualization often results in a high rate of returns and leaves customers dissatisfied with their purchase decisions.
People who have difficulty envisioning how new furniture will look in their existing interior need a way to easily visualize furniture in their homes and create floor plans.
The mobile app with an augmented reality (AR) feature that allows users to visualize furniture in their homes and create precise floor plans will simplify the process of planning home layouts and enable users to make informed purchasing decisions.
Offer customization options: Roomer can offer customization options to allow users to personalize their furniture and decor items. This will differentiate the app from its competitors and provide a unique selling proposition.
Seamless and accurate AR feature: Enhancing the AR experience will attract and retain users, ensuring they can visualize furniture effortlessly and make informed purchasing decisions with confidence. Setting Roomer apart as a leading app for immersive and reliable virtual home design experiences.
Furniture-Inclusive Floor Plans with 3D Preview: with this feature, Roomer will enhance the user experience, enabling them to visualize and plan their spaces more effectively and attractively. By offering this functionality, Roomer will stand out from competitors and cater to users seeking a comprehensive and interactive home design solution.
After compiling the findings from the research, I created a persona to represent the main user group.
After defining the features of the app, I created flows for the main tasks.
The initial version of lo-fi wireframes helped me identify the priority revisions that needed to be implemented quickly. This reduced the number of iterations in the later versions, allowing us to focus on creating the hi-fi interface. The version below includes the ideation of the "Trying the Furniture in AR-mode" flow.
I created the design system for Roomer to ensure a consistent and cohesive user experience, streamline the design process, and reflect the app's vision and brand identity.
The high-fidelity wireframes below showcase the final visual and interactive design of the Roomer app, incorporating colors, typography, and visual elements.
Throughout the entire "Roomer" app's project, we made sure to strike the perfect balance between simplicity
and functionality, understanding how much it impacts the user experience.
Our main goal was to create an app that users could easily navigate to plan and visualize their living spaces effortlessly.
The integration of the AR feature provided our users with an immersive and interactive experience of furniture visualization, making it more engaging and realistic.
In the first few months after the app's launch, we were pleasantly surprised to see a considerable number of daily downloads
on the app store. Users found the app helpful, and their positive response made us happy.
Moving forward, our next steps would be to gather valuable feedback from our users, use their insights to make improvements,
and consider adding exciting new features.
In conclusion, the "Roomer" app's UX/UI project taught me the importance of putting users first, tackling the challenges
of simplifying complex tasks, and the power of incorporating immersive features like AR.
